analytics, business, dashboard
Let’s review the book Hacking Growth Hacking Growth : How Today’s Fastest-Growing Companies Drive Breakout Success from a data science perspective.
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In the age of big data, predictive analytics is all around us. Probably you have heard about the Netflix Prize, awarding US$1,000,000 to anyone capable of […]
business, evaluation, marketing
Measuring and managing return on marketing investment, that’s the promise of the book from Guy R. Powell. A famous quote in marketing is : Half […]
data mining, text mining, web mining
Programming Collective Intelligence is a great book. It covers most of the existing data mining algorithms and presents many applications for them. It covers clustering […]
analytics, business, marketing, web mining
Actionable Web Analytics : Using Data to Make Smart Business Decisions is a marketing book like Competing on Analytics. A lot of sentences to say […]
analytics, business, data mining
Competing on Analytics : A new Science of Winning is an interesting book even if it doesn’t explain anything about how to do real analytics. […]
Last book I read was Collective Intelligence in Action from Satman Alag (ed. Manning). It covers data mining from a web 2.0 related view. Data […]
